How to Export BigQuery Data to Power BI, Tableau and Looker
Three concrete ways to export your BigQuery data into Power BI, Tableau and Looker Studio, keeping your GA4 data clean and your query bill under control.
I help teams measure what truly matters - GA4, GTM, BigQuery and a touch of server-side magic.
Three concrete ways to export your BigQuery data into Power BI, Tableau and Looker Studio, keeping your GA4 data clean and your query bill under control.
GA4 computes three ML models (purchase, churn, revenue). Practitioner guide: prerequisites, activating GA4 predictive audiences, exporting to Google Ads.
Pinterest Conversions API in server-side GTM: set deduplication via event_id and boost your Event Match Quality in Ads Manager. Your complete 2026 guide.
Google's official GA4 MCP server connects your Google Analytics data to Claude, ChatGPT or Gemini. Full 2026 guide: setup, tools, prompts and real limits.
Tracking & Web Analytics Consultant by day, data-dungeon explorer by night. I work at the intersection of tracking, web measurement and modern analytics.
Main specialty: designing solid tagging plans, implementing GA4 + GTM server-side, mining raw data with BigQuery and visualizing results with Looker Studio.
Lately, I've been exploring how Claude Code can speed up day-to-day analytics work. This blog is the proof.