bfcache Google Analytics Change: GTM Now Counts the Back Button
bfcache Google Analytics change: since November 9, 2026, GTM counts back button restores as GA4 page views. Who is affected, double counting, how to check.
LVL 24
Tracking Mage
XP
Alexis Vantal
I help teams measure what truly matters - GA4, GTM, BigQuery and a touch of server-side magic.
SKILL TREE
›LATEST QUESTS
›Google Ads Data Manager Hashing: SHA-256 Optional From Nov 16
Google Ads Data Manager hashing becomes optional on November 16, 2026: unhashed customer data accepted. Which flows change, what to check, the GDPR angle.
Google Analytics Data Manager: Audit Before Conversions Double
Google Analytics Data Manager is now in beta: what the connection map shows, why one pipeline active in both GA4 and Google Ads double counts conversions.
Server-Side GTM IP Address: Google Ads Gets the Full IP in 2027
Server-side GTM IP address handling changes on January 11, 2027: Google Ads tags get the full IP. What changes, who is exposed, and how to redact it in time.
CHARACTER BIO
›Tracking & Web Analytics Consultant by day, data-dungeon explorer by night. I work at the intersection of tracking, web measurement and modern analytics.
Main specialty: designing solid tagging plans, implementing GA4 + GTM server-side, mining raw data with BigQuery and visualizing results with Looker Studio.
Lately, I've been exploring how Claude Code can speed up day-to-day analytics work. This blog is the proof.