ECAPI promises one format for every Conversions API. What Google actually accepts in 2026, and the 3 gaps that still break copy-paste across platforms.

ecapi conversions-api data-manager-api server-side iab-tech-lab guide

! 22-09-2026

GA4 Hostname Include Filter: It Deletes Data and Misses the Spam

The GA4 hostname include filter deletes data from every domain you forget, and it still misses ghost spam. Read the full protocol before you switch it on.

ga4 analytics tracking seo guide

! 21-09-2026

Your sGTM Isn't Really Server-Side Anymore (Google Rewired It)

Server-side conversions climbed since June with no setup change? Google rewired browser signals into sGTM. Here's how to check what really leaves your box.

server-side sgtm privacy floodlight tracking opinion

! 19-09-2026

Free Product Listings Removed in the EEA: Measure the Loss

Organic Shopping cratered since September 17? It is not your tracking. The practitioner method to isolate and size the free listings loss in GA4 and BigQuery.

google-shopping free-listings ga4 bigquery ecommerce dma guide

VIEW ALL QUESTS ›

CHARACTER BIO

›

Tracking & Web Analytics Consultant by day, data-dungeon explorer by night. I work at the intersection of tracking, web measurement and modern analytics.

Main specialty: designing solid tagging plans, implementing GA4 + GTM server-side, mining raw data with BigQuery and visualizing results with Looker Studio.

Lately, I've been exploring how Claude Code can speed up day-to-day analytics work. This blog is the proof.

PRESS TO CONTINUE >